Role of women entrepreneurs in rising the retail economy of Gonda district of Uttar Pradesh

No nation of the world can achieve an all round development unless it makes a proper and optimum utilization its resources, more importantly human resources. Since around half world’s total population constitutes women, women power needs to be well directed motivated in right perspective focus their attention on various developmental activities. Out many economic activities, trading, particularly small scale retailing is considered suited entrepreneurs. Women should therefore encouraged adopt this line In Gonda, rural dominated district Uttar Pradesh, large number are found have occupied field earn quite handful income not only support them but also supplement families’ incomes.The informal sector, form micro-enterprises, so long having deep attachment with economy has now become integral part state country due overall change scenario country. Pradesh no exception it. The entrepreneurs perform vital function nation. They been referred as agents needed mobilize capital, exploit natural resources often develop innovative products or concepts, create markets carry business. Looking at above opportunities, Govt. supported by providing loans advances, helping establish business, making self-sufficient vocational skills creating jobs for other respective areas. main objective study make in-depth enquiry into existing patterns, structure, business practices performance retailers areas order probe difficulties, deficiencies inadequacies suggest measures effective efficient retail trade performance.